"Visit & Volunteer" is a campaign created for the Malteser Aid service Frankfurt. The objective of this project was to launch a compelling campaign to attract volunteers to spend quality time with elderly people.
Services
Creative Concept &
Campaign Design
Client
Malteser –
Aid service
Year
2019
The goal of the project was to launch a campaign to invite more volunteers from younger generations to visit elderly people and spend some quality time with them.
Our approach focused on one thing: CAPTURE ATTENTION.
We created visually striking posters using bold, bright colors and fonts, with a specific attention-grabbing word highlighted prominently, inviting young people to explore the deeper meaning behind the playful promises. Standout phrases were emphasized, instantly drawing attention to the message.
"FREE BEER and a lot of life wisdom at Josef's (83)."
"You will find APEROL SPRITZ at Inge's (84) already from 18 o'clock."
"You shouldn't be debating EINTRACHT with Wolle (79). But his meatloaf is top league."
"Gerda (78) knows only one solution to HEARTACHE. Homemade chocolate cake!"
This approach aimed to playfully draw viewers in with an intriguing promise, only to reveal the deeper reward of companionship and meaningful interactions with elderly people.
